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The Daily Town News
Key Sa=
les Metrics
Periond Ending:
Sunday, April 01, 2007
=
New
Subscriber Stats
=
This Year
Share of
Average Term
Average Discount
Percent
ABC Units
Sales
Source
Starts
Weeks
Percentage
Paid Orders
100 Sold
T=
elemarketing
35%
11.2
32.0%
13.9%
32.5
Kiosk
15%
18.5
47.0%
87.5%
48.9
D=
oor-to-Door
Sales
32%
8.9
49.9%
99.9%
45.6
D=
irect Mail
8%
22.1
58.0%
42.5%
68.9
O=
ther
Direct Response
3%
14.3
42.0%
37.8%
75.2
Voluntary
7%
13.5
28.0%
48.5%
81.2
=
Average
100%
16.2
38.6%
72%
46.7
=
Last Year
Share of
Average Term
Average Discount
Percent
ABC Units
Sales
Source
Starts
Weeks
Percentage
Paid Orders
100 Sold
T=
elemarketing
37%
13.1
30.0%
12.8%
33.8
Kiosk
10%
18.6
45.0%
82.5%
48.4
D=
oor-to-Door
Sales
36%
9.5
49.9%
99.9%
44.7
D=
irect Mail
6%
21.5
59.0%
41.2%
66.8
O=
ther
Direct Response
3%
13.2
43.5%
36.2%
72.9
Voluntary
8%
11.2
31.2%
37.2%
78.8
<=
/td>
Average
100%
16.6
40.1%
69.5%
45.9
=
=
Var.
Average Term
Average Discount
Percent
ABC Units
Sales
Source
Weeks
Percentage
Paid Orders
100 Sold
T=
elemarketing
-5.7%
-17.0%
6.3%
7.9%
-4.0%
Kiosk
33.3%
-0.5%
4.3%
5.7%
1.0%
D=
oor-to-Door
Sales
-12.5%
-6.7%
0.0%
0.0%
2.0%
D=
irect Mail
25.0%
2.7%
-1.7%
3.1%
3.0%
O=
ther
Direct Response
0.0%
7.7%
-3.6%
4.2%
3.0%
Voluntary
-14.3%
17.0%
-11.4%
23.3%
3.0%
=
Var.
of Averages
0.0%
-2.5%
-3.9%
4.0%
1.7%
=
=
<=
/td>
Prepared by:
=
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